The Spirits Are Calling. Will you answer? They’re calling you to New Orleans for five days of seminars, tastings, product launches, competitions, networking events and so much more at the world’s premier professional cocktail event. By just being a part of this spirited gathering you’ll help your fellow cocktail professionals around the world. Funds from Tales of the Cocktail® are invested back into the industry through scholarships, tuition reimbursements, training programs and financial aid. So join us as the international spirits community answers the call, returning for another spirited round of Tales of the Cocktail®.